Kerry v. Fischer One of Several Bellwether Races

As we approach Tuesday’s election, the national media is laser-focused on the Presidential race, but there are many other significant races around the nation that will also have a major impact on the kind of government we have for the next two-to-six years.

For instance, in my home state of Nebraska, Bob Kerry is running for Senate against cattle rancher and member of the Nebraska State Legislature, Deb Fischer.

Let’s look at the ads:

“Big Apple Bob Kerry.” Ha! Like that’s somehow a slur. If he can make it there, he can make it anywhere.

The reality is this contest is just one of many key races that showcase how stark the differences are before voters this year. Kerry is a war hero, successful entrepreneur and seasoned politician. In short, a man uniquely qualified to get the job done in D.C. Fischer, on the other hand, is a Tea Party Republican with a paltry résumé by comparison.

But lack of experience doesn’t seem to matter much these days. Apparently, we want ideologues to represent our political philosophies, not skilled negotiators and quick thinkers capable of actually leading us to a better place.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.