Kahlua TV

Promo Magazine: Kahlua has teamed up with Condé Nast Traveler and the Oxygen Network to push its coffee liqueur through a new TV show, Bring Home the Exotic.
The five-part series lets viewers travel with a Condé Nast Traveler editor and a couple to exotic locations around the world, where they explore the new terrain and experience local foods and cultures. Once home, the travelers host a themed party in which they recreate their exotic travel experiences.
Each week’s show features a different exotic location and targets women 30 and older. The first episode showcases Merida, Mexico. Subsequent episodes will feature Riviera Maya, Mexico, Costa Rica, Big Island, Hawaii and Kauai, Hawaii. During each show, Kahlua will offer drink recipes especially themed to each episode.
Bring Home the Exotic premieres Oct. 29 at 2 p.m. PT/ET on the Oxygen Network. The campaign marks Kahlua’s first-ever branded entertainment initiative.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.