Promo Magazine: Kahlua has teamed up with Condé Nast Traveler and the Oxygen Network to push its coffee liqueur through a new TV show, Bring Home the Exotic.
The five-part series lets viewers travel with a Condé Nast Traveler editor and a couple to exotic locations around the world, where they explore the new terrain and experience local foods and cultures. Once home, the travelers host a themed party in which they recreate their exotic travel experiences.
Each week’s show features a different exotic location and targets women 30 and older. The first episode showcases Merida, Mexico. Subsequent episodes will feature Riviera Maya, Mexico, Costa Rica, Big Island, Hawaii and Kauai, Hawaii. During each show, Kahlua will offer drink recipes especially themed to each episode.
Bring Home the Exotic premieres Oct. 29 at 2 p.m. PT/ET on the Oxygen Network. The campaign marks Kahlua’s first-ever branded entertainment initiative.
