Jonah Bloom on The Rise of Media As A Marketing Service (A Favorite Topic Herein)

“We now have countless examples of the success of marketer as media owner,” Bloom says. Then he kindly lists them.

And the list goes on…
If you would, please add to more examples of media as a marketing service to the comments. Thanks.
[UPDATE] Aaron Shapiro, a partner at Huge, writing in Adweek, says he’s aware of five major brands that are making their own media the centerpiece of their digital marketing efforts in 2010. For example, the National Association of Realtors is launching next month as a way to communicate to consumers the value of a realtor beyond just buying and selling a home.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.