John Jay, Executive Creative Director and Partner of Wieden + Kennedy, is working harder than you.
But hard work in Portland might not be what you’re thinking.
Here’s an indcator, from Jay himself:
…we are constantly searching for people who thrive on freedom, those with an ability and willingness to push their creative thinking into new media, businesses and cultures. We will always do our best work when our people are free to be fearless. Whenever management feels that our people are getting too comfortable with the status-quo, too quiet, too safe, too predictable…we ask our people to “dial up the crazy”.
Dial up the crazy.
It’s Friday night after a long work week. I just need to sit with this wisdom for a moment.
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Sometimes I wish the whole advertising “creative culture” would just dial down the attitude.
(More advertising commentary — the kind that doesn’t praise edginess just being edgy — at craigmcnamara.blogspot.com )