‘Jancy’ is Janet Kestin and Nancy Vonk, co-founders of Swim, a creative leadership training lab for advertising creatives and marketers.
Here they are describing the need in Fast Company:
Agencies are losing status as go-to thought leaders because frankly, leadership is in short supply. Clients are parceling out their projects to consultants and ‘specialists.’ The best and brightest grads aren’t choosing advertising the way they used to, nor taking it as seriously as other talent-based businesses.
I’m curious, does their description match up with your reality?
Also, what role, if any, does the industry’s “status” play in your decision to get up to go to work in advertising today? I don’t know about you, but I’ve always been more attracted to the money.
Previously on AdPulp: Can Swim Fill The Ad Industry’s Training Gap?