It’s Not A Website, It’s Your Customer’s First Point Of Contact

Randon Culture points to this Financial Times story on corporate websites. At the center of the story is BP’s decision not to scrap its site altogether in 2002.

For companies, websites are often a first point of contact with the outside world. So how can they make the best impression?
Someone – though not necessarily in corporate communications – must be given sole responsibility and must have heavyweight back-up. “Get the highest level business sponsor you can, ideally a board member, and leverage their support for all it’s worth,” says Tim Godbehere, Global Channels communications director at Unilever. This is the first step in sorting out governance – the most important word in the corporate website world.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.