For companies, websites are often a first point of contact with the outside world. So how can they make the best impression?
Someone – though not necessarily in corporate communications – must be given sole responsibility and must have heavyweight back-up. “Get the highest level business sponsor you can, ideally a board member, and leverage their support for all it’s worth,” says Tim Godbehere, Global Channels communications director at Unilever. This is the first step in sorting out governance – the most important word in the corporate website world.