It’s Not A Bed, It’s A Multi-Platform Platform

Sealy and Leo Burnett want us to see a new Sealy bed as something more than a place to sleep.

A supportive mattress set from Sealy is more than a bed, it’s also a place to compose songs on guitar; a gaming station; a place to throw coats during a party, and more. All of which is true, but the spot fails to address the reason people buy a new bed–they need a better night’s sleep.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.