It’s About Time: New Watches Made in America

Timex helped to democratize timepieces in 1854 with the first clock any working family could afford. Today, Timex is bringing watchmaking home again to its headquarters in Middlebury, Connecticut. 

“The American Documents collection is about so much more than great-looking timepieces – it’s about capturing the spirit of what it means to be American-made,” said Tobias Reiss-Schmidt, CEO of Timex Group.

Timex Helps Us See What Time It Is In America

To celebrate the product launch, Timex partnered with photographer Bryan Schutmaat to chronicle the people, culture and diverse landscapes of America to help demonstrate what unites us, separates us and what makes the nation truly exceptional.

Call the following a short film, content marketing, or a long-form commercial…advertising isn’t defined by form. It’s defined by the quality of the storytelling and how much interest in spurs in the brand’s offerings.

Schutmaat created a stunning visual diary of our homeland’s landscapes. “There’s a sense of possibility that comes from the vastness of this country,” says Schutmaat. “I wanted to capture the timelessness of our landscape to convey the spaces that bring us and our culture together.”

Made in America Is the New “Affordable” Luxury

The purchase of each American Documents watch includes access to a downloadable high-resolution image from the American Documents Gallery, shot by Bryan Schutmaat. The image download is suitable for high-quality printing for personal use. Each watch arrives in a solid cherry wood case that is hand rubbed to a natural finish. An inlaid magnetic closure and brass hinges secure the custom setting for the rare occasions that the watch is not being worn.

American Documents retails for $495.00 and is available for purchase in the U.S. at Timex.com. For more information, and to view the American Documents photography collection, visit timex.com/americandocuments.