It Won’t Mean A Thing In 100 Years

commodore.gif
The Commodore, a.k.a., J. Walter Thompson, late 19th cent.
JWT likes to hang The Commodore’s image in its offices around the globe. Which makes me wonder how odd Jeff Goodby, for instance, might appear to future observers. Better yet, what will anthropologists make of Lew Clow’s refusal to wear shoes?

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.