If You’re Not Now Social, The Joke’s On You, Or So I’ve Been Told

Big Fuel–a “pureplay social media agency designed for the needs of large brands”–is hiring.

I like the tongue-in-cheek nature of their employment ad, but I’m confused as to why the straight video (see below) also seems like a joke.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.