IRCs Soar In Value On Printer’s Error

Chicago Sun Times: Harrah’s Joliet Casino and Hotel started making good on thousands of misprinted cash coupons Saturday after the Illinois Gaming Board ordered the company to honor its botched promotion.
The casino said a mailing error by a third-party vendor resulted in approximately 11,000 coupons being sent out earlier this week. The coupons were good for $525 in cash, a sum much higher than intended. If all the coupons are redeemed, the payout would by nearly $5.8 million.
When recipients of the coupons tried to redeem them, most left empty-handed, prompting several complaints Friday to the Gaming Board, which regulates Illinois casinos.
A similar mishap occurred at Joliet’s Empress casino in 1988. The casino sent $125 coupons to 33,000 customers, but had intended the value to be just $5. The casino honored the coupons.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.