IPG Does A Little Traditional-Digital Merging

This isn’t as big a deal as the DraftFCB merger, but it is another sign of the times. From The Minneapolis Star-Tribune:

Campbell Mithun, the storied Minneapolis advertising agency that gave consumers the iconic Hamm’s bear to sell beer and a very young John Denver singing for Northwestern National Bank (now Wells Fargo & Co.), is jumping full force into the digital age of websites and banner ads with an announced merger today.
Born during the Great Depression, the 77-year-old agency is joining forces with the Minneapolis arm of MRM Worldwide, a digital specialist for more than a decade.

Campbell Mithun was long known as a traditional agency with lots of packaged goods clients. We’ll see if this is a clash of cultures or a sign of more mergers to come.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.