Interesting Material In The Middle

David Sifry of Technorati shares some thoughts on niche publsihing.

This realm of publishing, which I call “The Magic Middle” of the attention curve, highlights some of the most interesting and influential bloggers and publishers that are often writing about topics that are topical or niche, like Chocolate and Zucchini on food, Wi-fi Net News on Wireless networking, TechCrunch on Internet Companies, Blogging Baby on parenting, Yarn Harlot on knitting, or Stereogum on music – these are blogs that are interesting, topical, and influential, and in some cases are radically changing the economics of trade publishing.
At Technorati, we define this to be the bloggers who have from 20-1000 other people linking to them. There are about 155,000 people who fit in this group. And what is so interesting to me is how interesting, exciting, informative, and witty these blogs often are. I’ve noticed that often these blogs are more topical or focused on a niche area, like gardening, knitting, nanotech, mp3s or journalism and a great way to find them has been through Blog Finder.

From the above selections, Sifry appears to have great taste in blogs.
According to Sifry’s Technorati profile, he is a serial entrepreneur with over 19 years of experience. Before founding Technorati, Dave was cofounder and CTO of Sputnik, and cofounder of Linuxcare, where he served as CTO and VP of Engineering. He has a Bachelor’s degree in Computer Science from Johns Hopkins University.
AdPulp currently has 850 links from 253 sites. It’s fair to say we’re in the middle of something.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.