Intel’s New Core i5 Processor Answers Your Need For Speed

“The Chase,” directed by Smith & Foulkes, the award-winning directing team of Honda’s “Grrr,” and shot by Oliver Wood, the cinematographer behind the “Bourne Identity” trilogy, demonstrates the power of Intel’s new Core i5 processor by featuring a female action hero who seamlessly runs through a multitude of computer program windows and sites, from Apple’s iTunes to Facebook, YouTube and even Microsoft Office and the Adobe Creative Suite – all on a single computer desktop.

The video, created by Venables Bell & Partners, and filmed on location in Prague, will run continuously at the Intel booth during CES this week.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.