Information Overload

An ad can never say it all. Of course, clients often want to break this cardinal rule, because they have so many important (to them only) things to say.
sayitall.jpg
Thanks to Flickr user, Fachtopia for the image.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.