Incentives For Hybrid Drivers

Cities are encouraging citizens to drive hybrid vehicles with offers of free parking. Thus far, Bekeley, Los Angeles, San Jose, New Haven and Albuquerque are offering such perks.
According to WTNH, New Haven’s Mayor said, “This isn’t about parking, it’s about public health. Eighteen percent of our kids suffer from asthma, and statewide the number is 10%. This ordinance sends a powerful message to not only New Haven residents but the rest of the state and even the country that the smallest measures can make a difference.”
Hybrid drivers also enjoy favoritism while motoring. California now allows solo driving in HOV lanes for hybrids with EPA-rated fuel economy of at least 45 mpg. Florida has a similar program, for which both Prius and Highlander Hybrid qualify. Arizona, Colorado and Georgia have passed legislation for similar programs that have yet to be implemented. New York, Massachusetts, Minnesota and Maryland have HOV bills under consideration.
Then there are the tax breaks.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.