You’ll need an online subscription, or go pick up a copy, but today’s Wall Street Journal has a fascinating story on China’s insistence that advertisers like P&G be truthful in their ad claims:
For years, multinational advertisers had a fairly free hand in China, where regulatory oversight has been less stringent than in developed markets. But recent government actions against consumer-products giant Procter & Gamble Co. indicate a stricter approach.
In one example the article cites, P&G ads for Pantene shampoo were banned because the company failed to cite the source of its claims–that Pantene makes hair 10 times stronger, for instance.
UPDATE: Here’s the story, picked up by the Pittsburgh Post-Gazette.
