In China, Truth In Advertising Is The Law

You’ll need an online subscription, or go pick up a copy, but today’s Wall Street Journal has a fascinating story on China’s insistence that advertisers like P&G be truthful in their ad claims:

For years, multinational advertisers had a fairly free hand in China, where regulatory oversight has been less stringent than in developed markets. But recent government actions against consumer-products giant Procter & Gamble Co. indicate a stricter approach.

In one example the article cites, P&G ads for Pantene shampoo were banned because the company failed to cite the source of its claims–that Pantene makes hair 10 times stronger, for instance.
UPDATE: Here’s the story, picked up by the Pittsburgh Post-Gazette.

Comments

comments

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.