(In Chicago) The Cubs Are Grrrrrrrrreat

According to Lewis Lazare, Draft/Chicago has developed a “Breakfast in the Bullpen” promotion for the Kellogg Co. and Jewel-Osco stores.
For nine designated games through Sept. 25, Kellogg is providing Jewel shoppers with a chance to win a special day at Wrigley Field that, among other things, includes four Chicago Cubs game tickets, breakfast with a Cubs player in the bullpen and winners’ names on the center field scoreboard.
The promotion is being advertised via in-store posters and circulars featuring Tony the Tiger in a Cubs cap.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.