(In Chicago) The Cubs Are Grrrrrrrrreat

According to Lewis Lazare, Draft/Chicago has developed a “Breakfast in the Bullpen” promotion for the Kellogg Co. and Jewel-Osco stores.
For nine designated games through Sept. 25, Kellogg is providing Jewel shoppers with a chance to win a special day at Wrigley Field that, among other things, includes four Chicago Cubs game tickets, breakfast with a Cubs player in the bullpen and winners’ names on the center field scoreboard.
The promotion is being advertised via in-store posters and circulars featuring Tony the Tiger in a Cubs cap.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.