In a milestone symbolic of the shifts taking place across all media, business-to-business media can no longer be described as the “trade press.” That’s because print advertising now represents a minority of the revenues generated by business-to-business media companies.
According to a compilation of 2006 revenue data released Monday by American Business Media, “face-to-face revenue” has surpassed print advertising sales for the first time in the history of the industry. By face-to-face revenues, the ABM means conferences, trade shows and events, which garnered $11.3 billion among ABM members participating in the association’s Business Information Network tracking reports. That brings events to a 36% share of B-to-B revenues, nudging out B-to-B print advertising’s 35% share for the first time ever.
In B2B Circles, Event Income Outpaces Ad Revenue
April 13, 2007 By