In A Sea Of Free Standing Inserts

February 28, 2006 By

Remember CD-ROM?
According to The New York Times, The Dallas Morning News does. The paper will begin to distribute CD-ROM copies of Hollywood Previews magazine in certain Sunday issues.

In the 1990’s, CD-ROM’s were seen as a viable new venue for media, but they never flourished.
Hollywood Previews, produced by iMedia International, began appearing in 2001, but this is its first permanent partnership with a newspaper.
Simply publishing a Web site address in the paper and expecting readers to visit that site “is really a leap of faith,” said Henry Williamson, the president of newspaper syndication for iMedia. “We want a captive audience, we want a tangible product.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.