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In A Sea Of Free Standing Inserts

February 28, 2006 By David Burn

Remember CD-ROM?
According to The New York Times, The Dallas Morning News does. The paper will begin to distribute CD-ROM copies of Hollywood Previews magazine in certain Sunday issues.

In the 1990’s, CD-ROM’s were seen as a viable new venue for media, but they never flourished.
Hollywood Previews, produced by iMedia International, began appearing in 2001, but this is its first permanent partnership with a newspaper.
Simply publishing a Web site address in the paper and expecting readers to visit that site “is really a leap of faith,” said Henry Williamson, the president of newspaper syndication for iMedia. “We want a captive audience, we want a tangible product.”

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About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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