In Cambridge, Strands of MIT DNA Are Woven Into Media’s Bright Future

Media isn’t a science, but at MIT it kind of is. Ergo, it makes perfect sense for The Boston Globe to work closely with MIT’s Center for Civic Media to create “experimental ideas” that play out on the Globe’s websites, and

The hope is that this initiative with MIT will explore new ways of engaging citizens in the digital arena. “The relationships today between universities and media organizations in the same communities remain underdeveloped,” said Martin Baron, editor of The Boston Globe. “We see great promise in building strong bridges between these institutions.”

The collaboration will be overseen by Jeff Moriarty, vice president of digital initiatives at The Boston Globe, Chris Marstall, creative technologist for the Globe, and Ethan Zuckerman, director of the MIT Center for Civic Media.

“This collaboration will apply academic research at the forefront of new media technologies to one of the country’s strongest newsrooms,” said Michael Maness, vice president for journalism and media innovation at Knight Foundation, which ponied up $250,000 to support the effort.

The Center for Civic Media is itself a collaboration between the MIT Media Lab and the MIT Comparative Media Studies Program. The center “works hand in hand with diverse communities to collaboratively create, design, deploy, and assess civic media tools and practices.”

Previously on AdPulp: Reporting Live from MIT’s Media Lab



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.