Impress The Press And You’re On Your Way

Chuck Porter told a story about “How To Start A Creative Agency” at Cannes last spring. He recounted how Crispin & Porter at the precocious age of two, with just seven staff members, was profiled in Communication Arts.
“Press is probably the most important thing,” Porter said. It’s not an errant comment by any means. Crispin’s Mission Statement is:
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In addition to winning over the press, Porter believes it’s wise to start with a client, get attention with no money, cheat and swim upstream.
via: The Denver Egotist



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.