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I Like A Car Campaign That’s Called A “Movement”

Have you noticed how consumer generated media and sales promotions are now best friends forever?

To take part in Ford’s Fiesta Movement, upload a 2-5 minute video to YouTube, tag it “fiestamovement” then sumbit the YouTube URL to fiestamovement.com by midnight March 23, 2009.
Here’s the promo’s Twitter page.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

Reader Interactions

Comments

  1. Cory O'Brien says

    This looks like it’s going to be a very smart campaign with a lot of user generated content that emerges and some very passionate users speaking out on behalf of the brand. I just hope it works well so that we start to see more social media focused campaigns like this in the future.

  2. wade says

    I’d also like to point out the strategic integration of the GOOD-GAWD-A-MIGHTY, LOOK AT THE HOT CHICK IN THE SKIMPY TOP!!!!
    Sorry dudes. Somebody had to say it.

  3. David Burn says

    Don’t be sorry, Wade. The interesting twist on the talent is she works for Undercurrent, who is managing this campaign for Ford. So in a way, it’s really about DIY (and hotness).

  4. wade says

    Oh, the DIY jokes that could happen now…
    Actually, that does explain it a bit more. Thanks.

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