I Don’t Know Much, But I Know This Spot Is Bizarre

One of these dudes has a tear in his eye as he sings.

This is one of the strangest executions of the “At Company X, we love what we do” concept I’ve seen in a long time. It’s either just a little too serious to be tongue-in-cheek, or just a little too tongue-in-cheek to be serious. I can’t tell which.