I Don’t Know, Dude

Greenhorns take note. Philadelphia-based XLNTads will pay you $20 Large if you make a spot an actual advertiser wants to run on TV.
Ad Age compares the startup to Revver.

Like Revver, which pays a share of ad revenue to the video producers that use the site, XLNTads is part of a cottage industry that has popped up to help independent video producers tap into at least a piece of the fortune normally reserved for big-budget agencies and Hollywood dealmakers.

According to XLNTads’ press release, production of the average 30-second spot costs upwards of $300,000. “Brands can slash costs by rewarding the creator of a brilliant advertisement submitted through the platform with as little as $20,000.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.