This ad keeps popping up next to my Yahoo Mail page.
Someone wrote and approved this ad. And someone’s paying for it. WTF?
Discover more from Adpulp
Subscribe to get the latest posts sent to your email.
Adpulp
Advertising News and Know-How
I Don’t Get It. Is It Just Me?
Footer
The Podcast
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
Buy Adpulp A Coffee
Danny,
Check out the following:
http://tinyurl.com/yf3y3gb
http://tinyurl.com/ygby8yc
IMHO, this is an example of two things: 1) A shitty and potentially sleazy advertiser, based on using similar images for two different messages; and 2) the end of advertising as we know it. This shows that in the digital space, concepts don’t matter. There are places out there producing banners that apparently get responses with nonsensical and hackneyed messages and images. Old school ad people are still on their “you need a big idea/great content” soapboxes. But in the digital space, we’re seeing you don’t need that at all. Quality and craftsmanship and execution are not even secondary or tertiary.
See, I woulda tweaked the copy: “Obama asks hairy moms…” Fixed.