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Hyperbole Alert

Oscar Meyer has a new tagline: It doesn’t get better than this.
Personally, I find it disturbing that a group of people at Kraft Foods and their new agency McGarryBowen would put that type of sentiment in an ad for processed meats.
Oscar_Meyer.jpg
If in fact the act of eating an Oscar Meyer hot dog with a lovely friend of the opposite sex was the ultimate experience in life, maybe people would be tempted run out and have that experience. But surely they’d become profoundly depressed with the idea that nothing would ever top it.
According to The New York Times, the line wasn’t written by some hapless copywriter. The line comes from a song (which supports the TV executions in this new $50 mil. campaign) written by Joy Williams, a Nashville-based songwriter who has written for the “American Idol” contestants Mandisa and David Archuleta.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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Comments

  1. HighJive says

    Wasn’t that essentially the tagline for Old Milwaukee beer? To your point, the line seems odd for Oscar Mayer. It’s even amazing that the line got past the legal department, as it would be easy to argue there are direct food options that do indeed get better than Oscar Mayer’s offerings.

  2. td says

    there might indeed be a tiny group or micro-subculture of people for whom it doesn’t get better than enjoying shared hot dog consumption love, but i doubt their purchasing power necessitates the likely media buy here. what’s the dude wearing, by the way?

  4. Todd says

    Frankly (pun unintended), I find the headline more disturbing.
    “Love at first sight”? Come on, the first time they ever saw each other was when their mouth holes were simultaneously occupied with either end of the same fucking hot dog? Really? REALLY?

  6. HighJive says

    (My previous comment was cut off. Here’s the full statement.)
    Todd,
    Methinks the headline meant to communicate they fell in love with the hot dog at first sight. Which is even more corny than falling in love with each other while deep-throating their beefy wiener.