Adpulp

Advertising News and Know-How

You are here: Home / Media Trends / Hybrid News Source Launches

By

Hybrid News Source Launches

In order to appeal to lunchtime and evening commuters wanting a print-based update of the day’s events, The Guardian will begin to offer eight to 12-page PDF documents for download.
guardian_downloadable.jpg
G24 will be a free service featuring news content from the Guardian Unlimited website across five subject areas: general news, international, economics, sport and media.
According to MIT’s AdverLab the paper will insert ads into the PDFs, dynamically generated to fit readers profiles and past behavior.

Discover more from Adpulp

Subscribe to get the latest posts sent to your email.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.