HP Turns Ordinary Men And Women Into Filmmakers


Adweek looks at HP’s latest consumer generated content efforts.

To whet consumer appetites for its digital cameras and notebook PCs, Hewlett-Packard is sponsoring a series of autobiographical mini-films at the Sundance Film Festival made with HP equipment.
“We want consumers to feel like they too can be filmmakers,” said Doug Cole, director of entertainment marketing at HP. “Providing easy-to-use tools is a very easy way to get them engaged.”

Let’s run that through AdPulp’s bullshit meter…
Hobbyists armed with a video cam are now “filmmakers!” Wow, this CGC stuff is incredibly empowering.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.