Adweek looks at HP’s latest consumer generated content efforts.
To whet consumer appetites for its digital cameras and notebook PCs, Hewlett-Packard is sponsoring a series of autobiographical mini-films at the Sundance Film Festival made with HP equipment.
“We want consumers to feel like they too can be filmmakers,” said Doug Cole, director of entertainment marketing at HP. “Providing easy-to-use tools is a very easy way to get them engaged.”
Let’s run that through AdPulp’s bullshit meter…
Hobbyists armed with a video cam are now “filmmakers!” Wow, this CGC stuff is incredibly empowering.