How Trends Become Contagious

Check out this 13-minute snapshot of New York City creatives in advertising, design, fashion and entertainment who are helping to shape today’s pop culture.

INFLUENCERS FULL VERSION from R+I creative on Vimeo.

Written and Directed by Paul Rojanathara and Davis Johnson, Influencers belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.
[via CherryFlava]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.