How To Throw A Strike

B.L. Ochman has some suggestions for pr flaks who want her to pay attention to their story.
What’s Next’s Pitching Rules for Flaks
Publicists, please paste these to your refrigerator or filing cabinet
1. don’t pretend you’re not a publicist
2. don’t lie
3. if you forget rule 2, refer to rule 1
4. provide an email address from your company, not hotmail, yahoo, or gmail; and a phone number in case I have a question.
5. say who your client is and what you are pitching and why in 200 words or less (preferably much less)
6. if you make a mistake, admit it and move on
7. don’t lie
8. pitch me before you give the story to everyone and her dog or don’t bother me



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.