B.L. Ochman has some suggestions for pr flaks who want her to pay attention to their story.
What’s Next’s Pitching Rules for Flaks
Publicists, please paste these to your refrigerator or filing cabinet
1. don’t pretend you’re not a publicist
2. don’t lie
3. if you forget rule 2, refer to rule 1
4. provide an email address from your company, not hotmail, yahoo, or gmail; and a phone number in case I have a question.
5. say who your client is and what you are pitching and why in 200 words or less (preferably much less)
6. if you make a mistake, admit it and move on
7. don’t lie
8. pitch me before you give the story to everyone and her dog or don’t bother me
