How To Create Buzz For Under Ten Dollars

“Shaving my head was worth millions of dollars in advertising because people recognized me, and for some reason that made them believe what I said.” –Seth Godin
Wow! That’s a major revelation. I had no idea such a simple, cosmetic alteration could lead one to fame and fortune.
seth-godin.jpg
note: Godin quote lifted from this Reveries interview.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.