How It’s Done

Former Wieden + Kennedy brand planner, Russell Davies, just drew a well marked path out of mediocrity, for any soul brave enough to follow it.

1. Hire advertising people, you get advertising
2. The key to creative genius; work harder
3. You can’t divorce the medium from the message
4. Do good work, the money will follow
5. Hold everyone to the same standard
6. You can tell from the work if people enjoyed making it
7. Brands that influence culture sell more

For his detailed explanations of each point, click over to Russell’s blog.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.