How Clean Can Catfish Be?

According to The Guardian, Catfish Farmers of America (CFA) and the Catfish Institute, are claiming that Chinese and Vietnamese catfish fillets are tainted with pollutants and antibiotics. The institute is calling for country of origin labels on catfish, and the farmers’ body wants the Obama administration to inspect all imports.

But a seafood industry trade body, the National Fisheries Institute (NFI), described the TV commercials as “filled with half-truths and hypocrisy”. The NFI president, John Connelly, said: “Claiming this is anything other than a trade issue is laughable.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.