How Much “Made In America” Can Americans Take?

Manufacturing is a key sector of the economy, and with all the manufacturing jobs shipped overseas in the last decade, American companies are falling all over themselves to appear as American, and as industrial, as possible.

Now, it’s Carhartt’s turn:

This ad from Team Detroit doesn’t do a lot for the brand, in my opinion. Carhartt already owns the blue collar market, and the men and women who buy Carhartt are making their decisions on the job and at retail.

Does this garment serve me well? Does it fit and will it last? Those are the questions Carhartt buyers want answered.

Plus, all these tight shots of hooks, and molten metal are growing tiresome. The American worker doesn’t go to work everyday in a cinema noir landscape. Can we let the freaking sun in, please?

Previously on AdPulp: Fade In: Red Wing, Minnesota | Einstein Said, “Nationalism Is An Infantile Disease” | Independents Drink Tennessee Whiskey | When American Cars Aren’t Really American, Americana Docudramas Probably Are Not The Way To Go | Despite Massive Under-Employment, “We Are All Workers”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.