Houston, We Have A Blog

Jay Rosen, journalism professor at NYU, with the help of his students, put together a great study, complete with a handy chart: The State of Blogging at America’s 100 Largest Newspapers.
Their findings place The Houston Chronicle at the top of the newspapers that blog heap:
1. Houston Chronicle
2. Washington Post
3. USA Today
4. St. Petersburg Times
5. Atlanta Journal-Constitution
6. San Antonio Express-News
The Chronicle “has gone down the route I would like to see all newspapers go,” wrote Toni Galanis, a member of the study. He pointed to Dwight Silverman, the interactive journalism editor, writing in the dead tree newspaper about the changes blogging would bring to the Chron as a whole. When Silverman announced an update to Movable Type, “he essentially marked the rebirth of the Chronicle, and sealed the newspaper’s top spot in my ranking,” Galanis said.
Rosen’s class only looked at the 100 largest newpapers, so smaller papers that get the blog thing are not on the list.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.