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Hogsheadian Universe Still Unfolding

November 2, 2004 By David Burn

Two years ago copywriter Sally Hogshead asked in Creativity “Is your career kicking you in the nuts?” For those who would answer yes, she offered, “Kick back.”
Here’s how she charms: So what exactly is radical careering? It’s the relentless dedication to having exactly the job you want — no matter how daunting it might seem or how discouraged you might feel. You always have the power to revolutionize your career, at any stage, at any agency, in any economy. And with that power comes a significant responsibility: being accountable for your own success.
Sally's_Head.jpg
Read the remainder of this Hogsheadian manifesto.

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About David Burn

Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a copywriter and creative director in Austin, Texas.

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