Hell Hath Frozen Over

According to today’s WSJ (paid sub. req.), Agency.com in the U.K. has been hired by Ikea to make print and outdoor ads, in addition to the digital work the shop already handles.

It is possible that Agency.com could make TV spots in the future, an Ikea spokeswoman says.
Other digital agencies are starting to gain some traditional work, as well. AKQA of San Francisco has been appointed the main agency for Yell.com. Glue, an Internet agency owned by Aegis Group PLC, is one of three agencies on a shortlist for Eurostar, the train service between London, Paris and Brussels

I’ve always held tightly to the belief that she who has the best ideas wins. Naturally, great ideas can (and should) eminate from every corner of the business.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.