According to today’s WSJ (paid sub. req.), Agency.com in the U.K. has been hired by Ikea to make print and outdoor ads, in addition to the digital work the shop already handles.
It is possible that Agency.com could make TV spots in the future, an Ikea spokeswoman says.
Other digital agencies are starting to gain some traditional work, as well. AKQA of San Francisco has been appointed the main agency for Yell.com. Glue, an Internet agency owned by Aegis Group PLC, is one of three agencies on a shortlist for Eurostar, the train service between London, Paris and Brussels
I’ve always held tightly to the belief that she who has the best ideas wins. Naturally, great ideas can (and should) eminate from every corner of the business.
