In The Hands of A Craftsman Like King, Vine Is Gatorific

When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions.

This is the web, we need things to click (a.k.a. rich media) that will make us smile. That’s why Lacoste, with help from BETC and BETC Digital in Paris, asked Vine and Instagram star Zach King to help promote its new online boutique.