Grow Your Own

In what appears to be a pop culture-like brand hijacking, a Japanese firm has launched Campbell’s Seed. The seeds come in a tin that looks exactly the same as the red-and-white Campbell’s can except the word “soup” is replaced by “seeds”. Inside is a choice of seeds to grow miniature tomatoes, miniature pumpkins or green peas.
The company has sold 25,000 of the cans since they went on the market in Japan at the end of April, with the tomatoes the most popular of the three seeds.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.