Ground Zero Adds Some Creative Muscle

According to Adweek, Ground Zero has added creative vet Curt Detweiler as partner and ecd. He started at the shop last week.
Aegncy creative partner and co-founder Court Crandall said Detweiler represents “the most important creative hire in the 14 years of our shop.”
Crandall said he has not had a creative partner at Detweiler’s level since the departure of creative partner Kirk Souder in 2001.
“Curt is among the select few that has the whole package to drive the business in a significant way,” Crandall said. “Great companies hire people better than themselves.”
Crandall said that Detweiler “thinks big like the good Chiat people always have.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.