Ann Handley is a content specialist who believes “good content doesn’t try to sell. Rather, it creates value for your customers (or would-be customers) by positioning you as a reliable and valuable source of information.”
Palladium Boots illustrates the fundamental quite nicely in this walkabout Los Angeles.
Hat Tip: The Los Angeles Egotist
Agreed — this is a great example of showing how your product lives in the world — literally!