Here’s the scoop on the new building Ogilvy NY will occupy beginning next year, on the West Side.
The building at 636 Eleventh Avenue was built in 1913 and originally housed the Auerbach Chocolate factory. Ogilvy is calling its new space the “Candy Factory.” It has high ceilings on the first floor, a courtyard and a roof-top terrace that Ogilvy plans to design as a garden space.
Thanks to Google Maps, here’s a sneak preview:
What would David Ogilvy think of this?
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He’d think that it’s an awfully long walk from there to the subway, for starters.
He’d think “low rent.” You’ve gotten an awefully long way from The Four Seasons, The Ritz-Carlton and Park Avenue. Maybe the people at Ogilvy like this because they’ve little experienced first class. Bohemian must be better. At Leo Burnett, we called the neighborhood south of Diversey and East of Clark Street honkey-tonk. That’s what’s going on here. Give me an agency that knows how to make money and spend money any day. Then again, no agency has been able to put Folgers or Pampers back on their feet. Neither has had a significant growth spurt in 30 years.