Go Ask Alice When She’s Done With Her 10K

People in these new Nike spots from Wieden + Kennedy are talking about “Alice,” a woman who likes to run.

Who is this Alice?

And why does she run the Gump?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.