People in these new Nike spots from Wieden + Kennedy are talking about “Alice,” a woman who likes to run.
Who is this Alice?
And why does she run the Gump?
About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
