Get More Out Of New York. Move to New Jersey.

The dream of home ownership is scaled back considerably for those Americans who chose Manhattan as their residence. Just how far that vision is scaled back is revealed in a new campaign from Woods Witt Dealy & Sons for real estate developer Newport Associates Development.
Newport Associates highlights a typical young couple with child who finds themselves squeezed out of their rent-controlled apartment and into their parent’s walk-in closet—a far worse situation than choosing to move from NYC to Joyzee. It’s a funny idea, and one that just might motivate some people to cross the Husdon River twice a day.
[via Adweek]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.