General Lee Rivals Love Bug For Most Famous Car Status

Rhino Linings, the industry pioneer and worldwide leader in sprayed-on polyurethane linings, continues to redefine “toughness”. Rhino Linings thick, durable linings provide superior protection for truck beds, jeeps, boats, trailers and a wide variety of consumer, commercial and industrial applications.
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According to Promo Magazine, Rhino Linings is taking that infamous orange Dodge Charger, The General Lee, for a spin as part of a multi-city tour to promote the upcoming release of Warner Bros. Pictures’ The Dukes of Hazzard movie.
To further leverage the film, Rhino Linings is running a sweepstakes, which offers fans the chance to win a Rhino Off-Road RTV. Consumers can enter the Rhino Linings Climbing the Hills of Hazzard Sweepstakes online at Rhinolinings.com/contest.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.