General Lee Rivals Love Bug For Most Famous Car Status

Rhino Linings, the industry pioneer and worldwide leader in sprayed-on polyurethane linings, continues to redefine “toughness”. Rhino Linings thick, durable linings provide superior protection for truck beds, jeeps, boats, trailers and a wide variety of consumer, commercial and industrial applications.
According to Promo Magazine, Rhino Linings is taking that infamous orange Dodge Charger, The General Lee, for a spin as part of a multi-city tour to promote the upcoming release of Warner Bros. Pictures’ The Dukes of Hazzard movie.
To further leverage the film, Rhino Linings is running a sweepstakes, which offers fans the chance to win a Rhino Off-Road RTV. Consumers can enter the Rhino Linings Climbing the Hills of Hazzard Sweepstakes online at



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.