GE Used To Make Good Transistor Radios, Didn’t They?

This commercial just baffles me. If you watch too much CNN and MSNBC like I do, you can’t miss it.

The copy says we can all get “in step with” what GE’s doing. So that naturally ties the whole spot together. What do you think of this million-dollar slice of ecomagination?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.