Gag These “Influencers” With A Spoon

Alexia Tsotsis of TechCrunch was sick of South By Southwest before the conference even started.

Because it’s a club. A clique. A shit show.

This SXSW 2011 Influencers Guide, a mashup of Plancast and some shady thing called Socmetrics, is the epitome of why I’m already sick of SXSW four days before it’s even started. Mainly because it reminds me that we’re now viewing each other as “influencers” and have somehow stopped looking at each other as “people” — I didn’t study so hard to get out of high school just to be faced with a whole ‘nother high school as an adult.

Of course, an exclusive club is exactly what many people long to be part of. Hence, the popularity of fraternal organizations, industry associations, and the like.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.