According to Ad Age, The Google is loving Burger King’s branded content play, Seth MacFarlane’s Cavalcade of Cartoon Comedy.
Branded-entertainment deals can be complex and difficult to replicate, and deals like Mr. MacFarlane’s — which has racked up more than 12 million views since it launched in early September — don’t come around very often. But if the strategy works, it helps solve two problems: Google gets to serve an ad that is more likely to be clicked, and YouTube gets a video it can actually make money from.
The series debuted on Sept. 10 and will continue for 50 total episodes.
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