From Down Under: The Gruen Transfer

I haven’t fully explored this yet, but thanks to a comment on The Ad Contrarian I was pointed in the direction of an Australian TV show that deconstructs ad campaigns.
The show is called The Gruen Transfer.
From the website:

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

I know we have some Aussie AdPulpers. Any of you watch the show? Your thoughts?